Much like the objectives we have with website performance measurement, we can create
our own user groups to test your website or application before it goes live. We can
discover bugs, usability issues and choke points before going live.
The significance of this is that problems with usability or
functionality can remain a hidden reason for user frustration and
abandonment that can go unnoticed for long periods of time. By
revealing these issues up front we can save a lot of design,
development and advertising costs on the part of our clients as they
try to patch their way to success.
"Most websites today fail basic
tests of usability"