What is Political Marketing?
Jivaldi believes that the marketing principles that apply to selling a product or service also apply to politicians and their campaigns. Jivaldi has a wealth of experience outside of the political industry and has driven profits, repeat business, and a quantifiable return on investment for several different business sectors. These fundamental marketing principals translate to quantifiable results for campaigning politicians and those elected officials looking to maintain effective, and unique communication strategies with their constituents.
Jivaldi's Views on the Political Sector
Jivaldi has found that political marketing efforts tend to be reactionary. Constantly watching competitors, decision makers will execute marketing decisions solely based on what competitors are doing. In addition, political campaigns tend to hire multiple providers for campaign and marketing materials (ie. print, direct mail, web & video). This runs against some marketing fundamentals in that it is difficult to create consistency (and thus a unified message) across the campaign with input and creative direction coming from different sources. Consequently, this leads to underperforming marketing efforts and online strategies.
By utilizing an Interactive Marketing Agency like Jivaldi political campaigns will find that their marketing reach is extended far beyond what they are used to and messaging can be delivered to multiple demographics more efficiently. This increase in name and issue recognition creates more voters, increases campaign funding and allows much greater flexibility and mobility within the campaign.
What Services does Jivaldi Provide?
Jivaldi provides numerous services that pertain to the political sector. Effective results though, are the bi-product of the integration of these various services. Our fusion of these services into a unified marketing effort is what separates us from nearly all options that our clients are normally presented with. Please review the services below and contact us so that we can further explain how we go about integrating our services for your campaign. .
A list of our political clients below:
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Connie Mack - 14th Congressional District Florida |
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Connie Mack's team approached Jivaldi in order to deliver an impactful online solution for their congressional campaign. Jivaldi is bulding the next-generation online campaign focused website and will roll out additional features as Congressman Mack's online marketing campaign evolves. Stay tuned. |
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Mary Bono was Jivaldi's first introduction to the online political arena. With increasing emphasis on campaigning online politicians are learning to take advantage of the Internet to reach out to their voter base. |
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BillMorrow.com is an efficient website with a significant content management system on the back end that handles inquiries, online donations, and a newsletter subscription feature. |
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O.B. Badger needed an online solution that would allow them to communicate to their constituency. Jivaldi was tasked with building a clean and usable website within the style of their existing marketing efforts. |
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Ron Meepos - Rancho Mirage City Council |
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Ron Meepos, a former mayor of Rancho Mirage, Ca, sought an election to the Rancho Mirage city Council. Jivaldi was tasked with developing an online presence for his campaign. |
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To inquire about our services or to get additional information about our capabilities, please use our contact form.
