Political Campaign Marketing

Jivaldi keeps us two steps ahead of the competition. They’ve taught us a lot about the online medium and our relationship with Jivaldi has provided our campaign with a competitive advantage.  They are smart, efficient and continually find ways to make our campaign stand out. Our relationship continues to grow after four years and we look forward to continued success.

~Mary Bono Mack
Congresswoman 45th District

The good news about having Barack Obama’s online campaign as a case study is that it has provided a model for the political industry – and Marketing industry as a whole! It was truly an epic marketing strategy that delivered beyond anyone’s wildest imagination despite which side of the aisle you sit on.

The other side of this is that every politician believes that they can create a mega-viral campaign by creating a blog and then signing up for a Facebook, YouTube & Twitter account.  Whoooaahh…Nelly.

Joe Rospars, Mr. Obama’s new media director, will be the first to say that all politicians should engage in Social Media.  But, he would also tell us that the key ingredient for a campaign’s success will be a well-thought-out online presence.  And doing this requires more than just signing up for all the accounts mentioned above.

There are many aspects to a successful online campaign, but whether you are creating a game plan for a local mayoral election, member of congress or senate seat, you absolutely have to make sure everything ties together effectively.

All Internet campaigns were co-equal with other campaign functions

~Joe Rospars
Media Director for Obama

One of the first priorities for Rospars was to ensure that his team understood that all Internet campaigns were co-equal with other campaign functions.  This is a difficult adjustment for political campaigns that drop nearly all of their budgets on direct mail.  
Did you know?…. that the Obama campaign could shoot, edit and post a video in 19 minutes!

The online marketing principles that apply to selling a product or service also apply to politicians and their campaigns. Jivaldi has a wealth of experience outside of the political industry and consistently drives traffic, converts customers, generates repeat business, and creates a quantifiable return on investment for several different business sectors. These fundamental marketing principals translate to quantifiable results for politicians looking to extend their reach online.

Jivaldi focuses more on our goals & objectives versus getting swept up in the emotional fervor of republican vs. democrat. So regardless of which 'side' you come from you will benefit from aligning your team with an agency that truly understands the online medium.

What Marketing and Consulting services does Jivaldi Provide?
Jivaldi provides numerous services that pertain to the political sector. Effective results though, are the bi-product of the integration of these various services. By fusing these services into a unified marketing effort Jivaldi will help your campaign get the competitive advantage that it needs. So whether you are looking to reach people via social media, blogging, email marketing or simply need to design and develop a website that supports your campaign goals, Jivaldi will get you where you need to go.

• Online Marketing Strategy
• Web Design and Development
• Website Management System (CMS)
• Email Marketing
• Blog setup & tools
• Social Media Consulting
• Online Video Marketing and Consulting

Find out how Jivaldi can help make your campaign come to life

Political Clients:

Pham for Congress - 47th Congressional District California
Jivaldi was recently hired to help Quang Pham run for a seat in Congress in the challenging 47th district.  Jivaldi will look to get Quang ahead of his competitors with a forward thinking appraoch to the Internet and how the campaign projects itself online. Stay Tuned.

Connie Mack - 14th Congressional District Florida
Connie Mack's team approached Jivaldi in order to deliver an impactful online solution for their congressional campaign. Jivaldi is building the next-generation online campaign focused website and will roll out additional features as Congressman Mack's online marketing campaign evolves.

Mary Bono - 45th Congressional District 
Mary Bono was Jivaldi's first introduction to the online political arena. With increasing emphasis on campaigning online politicians are learning to take advantage of the Internet to reach out to their voter base. Jivaldi recently designed a new site for Mary Bono's campaign. 

Bill Morrow for Congress
The site we built for Mr. Morrow's campaign was quick and efficient.  We were up and running in a few weeks and built a site that fully supported his campign. The back end of the site had a content management system that handled inquiries, online donations, and newsletter subscriptions.  

"OB" Badger - for Mayor of San Leandro
O.B. Badger needed an online solution that would allow them to communicate to their constituency. Jivaldi was tasked with building a clean and usable website within the style of their existing marketing efforts.