Marketing Your Company Online
If you are like most businesses that may not have the time or resources to explore and take advantage of different online channels, an online marketing company may be the place to start.
In the not-so-distant-past (remember this is Internet time), a business could slap up a website, do some email marketing, create some online presentations and this business would be considered as having a good fundamental online program in place.
Things have changed.
Consumers are tired of being pitched. They grow tired of the constant bombardment that they receive and frankly, an out-of-the-can approach to the web just doesn't cut it any longer. Most companies still view their websites as a poster board - where they occasionally stick a flyer too. Do this, and you will be completely ignored by your consumers.
Your customers long for a real voice, a voice that is not automated or constantly in 'sales' mode. They are tired of big business and lack of customer support. Consumers want raw/real information and don't trust business-speak as much as they do online communities, social networks and industry voices. Enter blogs, online communities & social networking.
There are ways to reach these consumers beyond the traditional practices we've all used in the past. If you've been meaning to explore things like search engine marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC), online advertising, blogging and tools/networks like: YouTube, Facebook, LinkedIn, Twitter, or Stumbleupon to name a few, then we can help you reach out to the arenas that make sense for your audience. The end goal is to find and communicate with your online customers within online networks they are drawn to. And depending on your industry, you may or may not be surprised where you'll find them.
But why do I keep hearing that Web 2.0 / Social Media is a bunch on nonsense?
That's because a lot of it is. Yes, even as an agency we have to admit this. 'Hype' has always been a large part of the Internet, from the early IE / Netscape browser wars, to OS wars and iPhone mania. Nevertheless, some of these services & tools will lead to significant changes for businesses and how they will reach out to customers. And it is very important that businesses stay on top of this.
Unlike before, consumers have much more control of the information they are exposed to and are dictating how and when they communicate online. Try to force your message upon them without understanding their online community or 'language' and they'll see you coming from a mile away - and laugh at you (just prior to 'blocking' you) as you jump up and down and wave your arms trying to get their attention. Approach them correctly, speaking their online language, and be someone they can trust? Then, and only then, will you have their attention. Jivaldi will teach you how to do this.
Great, I get it, now what can you do for us?
The answer is simple. We find ways to drive more relevant traffic to your website and other online channels and communicate with your customers on a more personal level. This can be accomplished by creating an online strategy utilizing different tools, sites & services to expand your online presence without being completely annoying to the people you are trying to reach out to.
Being an online marketing agency means that we charge for our expertise, execute projects, and make good things happen. In the end, Jivaldi is good at getting people to do things online that we want them to do. Whether this is buying a product, inquiring about your services, calling your company, making your company more visible online, our goal is to create customers, take care of existing customers, and increase revenue.
Below are some online marketing services that Jivaldi offers. The rise in popularity of these services is due to their effectiveness when used in the right combination. Jivaldi understand that businesses are different with respect to their target audience and the goals that can be achieved online. Our experience allows us to put a plan in place that makes sense for your industry.
- Search Engine Marketing & Optimization
- Blogging Strategy / RSS
- Social Media Marketing
- PPC Management
- Online Community/User generated content
- Email Marketing
- Viral Marketing
- Video Marketing
- Widget Development
- Microsites / Landing pages
Next step? Call us at 800.277.5734 or tell us more about your project via our contact form.
Social Media Snapshot
Below is a small sample of some of the trends that are taking place online right now. Overwhelming. Are some of these useless? Perhaps. But that's our job to find out what works and what doesn't for your particular industry. Things are changing, and Jivaldi will help keep your company up to speed.
