As Politicians become familiar with the online medium and realize the benefits of reaching out to their constituency over the Internet, political websites are quickly becoming more than just place for a few pages of informaiton.

The first version of MaryBono.com helped illustrate to Mary's team, the importance of placing more emphasis on the details and methodologies of engaging an online user. The first version of the site served the Bono Campaign well but needed more flexibility in order to effectively handle varying user interests and needs.

The latest version of Congresswoman Mary Bono's site is the next step in going beyond a 'one-way' medium - which the web is getting away from in its path towards 'web 2.0'. Web 2.0 signifies a maturation of the web and how it opens itself up to collaboration, flexibility and growth. This process will prove interesting in the world of politics as political consultants scramble to figure out how to best utilize this medium.

Jivaldi continues to position itself in the policital sector as a leader in cutting-edge online campaign development and political marketing.

About Mary Bono
Congresswoman Mary Bono represents California\'s 45th Congressional District. In 2000 and 2002, the Congresswoman was reelected by an overwhelming majority to serve a second full term in Congress.

About Jivaldi
Jivaldi is a leading interactive marketing agency located in Pleasanton, CA. Jivaldi provides a range of services including application development, content management solutions, database and email marketing, and web and print design. More information is available at www.jivaldi.com.