The blog features fearless leader Storm Pilot (a.k.a. "Defender of Designers, Developers and Marketers"), who deftly educates, entertains and inspires other professionals with tales from the field. While Storm Pilot's initial focus is on "dealing with customers", its goal is to evolve into a frequented destination for both consultants and their clients.

Says Brendan Coots, Creative Director at SplitVision Digital, a leading bay area video production company: "Mastery of client relations is a requirement for success in media production. StormPilot isn't just a hilarious take on our industry; it is an insightful primer for anyone navigating the rough seas of media production management."

"The growing blogger population across the marketing industry will help decide Storm Pilot's eventual direction," says Jim Ivaldi, principal of Jivaldi. "We've started with client relationships because interactive agencies, and our services, are often misunderstood. This is our opportunity to tell some of our stories in a tongue-in-cheek sort of way."

Jivaldi offers a host of integrated marketing services that includes web design and development, identity and print design in addition to more focused efforts involving sports marketing, political marketing, search engine optimization, email marketing and more. Jivaldi believes its diversified client portfolio represents what it takes to successfully market products and services in today's ultra-competitive, fast-paced environment.

"The online/interactive industry moves very quickly and Agencies have to adapt very quickly to stay on top of this ever-changing arena" says Ivaldi. "Through Storm Pilot, we can reach out to online consultants and bring together a community of industry stakeholders who can share ideas and refine and stabilize our business processes."

Another intangible, but major, Storm Pilot benefit: "Sometimes you just need to vent your frustration among peers who share the same concerns. Storm Pilot's the perfect place to do that, and maybe come away with a smile" says Faruk Hadzic, designer at Jivaldi.
Storm Pilot's current blog entries cover issues typically encountered by consultants, including cost estimation, common hurdles and other project-related topics. In the near future, the blog will also include client-focused articles that will educate those companies seeking online services – helping them to better prepare for their marketing related projects.

About Jivaldi
Jivaldi LLC is a full-service Interactive Marketing Agency that helps clients extend their reach through impactful online and offline solutions. Our integrated marketing services include web, identify and print design, sports marketing, political marketing, search engine optimization, application development, email marketing and more. The company is strategically located in Northern California, with offices in the San Francisco Bay and Sacramento areas. More information is available at http://www.jivaldi.com.