Jivaldi demonstrates again, its diversity in moving into a new vertical marketing and taking on campaigns in the political realm. James Ivaldi, Principal of Jivaldi said, "Many new verticals are skeptical of a media company's ability to promote their cause online. They fear, since we may not be intimately familiar with the intricacies of their business (political in this case), that we will be unable to communicate and build the appropriate system for them." Mr. Ivaldi further states, "This couldn't be farther from the truth as we are in the business of communication and selling products online. Whether we are dealing with a politician looking to reach out to their voter base or a company selling a product, it boils down to basic communication and marketing principles which we are very good at."

The political industry continues to embrace the online medium and continues to explore ways to enhance their message online. Jivaldi looks to increase its involvement in the online political arena and is currently engaged in two additional local political races.

About Bill Morrow
One of California's most energetic senators, California State Senator Bill Morrow represents the 38th Senate District, which includes a portion of South Orange County and much of North San Diego County.

The Senator's efforts in the California Legislature blend his strong fiscal conservatism, commitment to traditional family values, respect for justice, support for business and working people, tough-on-crime attitude, and compassion for senior citizens, children, and the needy.

About Jivaldi
Jivaldi is a leading interactive marketing agency located in Pleasanton, CA. Jivaldi provides a range of services including application development, content management solutions, database and email marketing, web design and print design. More information is available at www.jivaldi.com.