Online Marketing

"Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing.

~Seth Godin

If you are like most businesses you probably do not have the time or resources to be doing what you should be doing online..Unfortunately, many companies still view their websites as a poster board - where they occasionally stick some news too. Many corporate websites have been sitting around for years with few changes having been made.

Do this, and you will be completely ignored by your consumers.

Frankly, an out-of-the-can approach to the web just doesn't cut it any longer. Things have changed, and  creating an online presence requires something beyond the 'poster board' approach if you want your website to become something beyond a few pages of sales jibberish.

Your customers long for a real voice (written or verbal) -  a voice that is not automated or constantly in 'sales' mode. They are tired of salesy pitches that take them for a neanderthal. Add to this dynamic a weak business message, poor customer service and little or no marketing and you have placed yourself with a long line of businesses that either don't know any better (bless their hearts) or don't care.

We're going to give you the B.O.D. (benefit of doubt) though as you've probably made some gallant efforts along the way but are looking to become more effective in reaching out to customers online.  And despite your shortcomings in your marketing efforts of the past, you've realized that you might be able to benefit from a marketing team that has been doing this day in and day out for many years. Is this you?  If so, keep reading honey.

Consumers no longer trust business-speak as much as they do online communities, social networks and industry voices.  Furthermore, they just want things simple and easy to understand. Amidst this landscape, you still have to sell your product or service.  Enter 'permission' based marketing, inbound marketing, social media, search marketing, online advertising, blogs, micro-blogs & online communities.

There are ways to reach your consumers beyond the more traditional (print-focused) practices we've all used in the past.  If you've been meaning to explore things like search engine marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC), online advertising, blogging and tools/networks like YouTube, Facebook, LinkedIn or Twitter then we can help you reach out to the arenas that make sense for your audience.  The end goal is to find and communicate with your online customers within online networks they hang out in (and sorry to dissapoint, this is not on on your company's doorstep).  Depending on your industry, you may be surprised where you'll find them.

Overall the process can be very complex given the sheer volume of 'things' that are happening online. Still, the means to reaching out online is actually very simple.  Should you hire the right agency they’ll be able to take a fairly cluttered process and make it manageable.

Understanding what  'online marketing' is and what it can do for you is half the battle.  Marketing your company online takes into account design, generating a good user experience, developing easy-to-use tools and  driving targeted traffic.  Once all of these aspects are taken care of good online web agency will transform your marketing efforts and make them work.

But why do I keep hearing that Web 2.0 / Social Media is a bunch on nonsense?
That's because a lot of it is. Yes, even as an agency we have to admit this. 'Hype' has always been a large part of the Internet, from the early OS wars, IE / Netscape battles, to the newer competition in the mobile arena. Nevertheless, some of these services & tools will lead to significant changes for businesses and how they will reach out to customers. And it is very important for businesses to understand what is real (building revenue/relationships), versus hype (spending money with no return).

Unlike traditional marketing, consumers have much more control of the information they are exposed to and are dictating how and when they communicate online. Try to force your message upon them without understanding their online community or 'language' and they'll see you coming from a mile away - and laugh at you (just prior to 'blocking' you) as you jump up and down and wave your arms trying to get their attention. Approach them correctly, speaking their online language, and be someone they can trust? Then, and only then, will you have their attention. Jivaldi will teach you how to use 'permission' based marketing successfully.

Great, I get it, now what can you do for us?
The answer is simple. We find ways to drive more relevant traffic to your website and other online channels, and communicate with your customers on a more personal level.  This can be accomplished by creating an online strategy utilizing different tools, sites & services to expand your online presence without being completely annoying to the people you are trying to reach out to.

Being an online marketing agency means that we charge for our expertise, execute projects, and make good things happen.  In the end, Jivaldi is good at getting people to do things online that we want them to do.  Whether this is buying a product, inquiring about your services, calling your company, making your company more visible online, our goal is to create customers, take care of existing customers, and increase revenue.

Below are some online marketing services that Jivaldi offers.  The rise in popularity of these services is due to their effectiveness when used in the right combination.  Jivaldi understands that businesses are different with respect to their target audience and the goals that can be achieved online.  Our experience allows us to put a plan in place that makes sense for your industry.

• Search Engine Marketing & Optimization
• Blogging & Twitter / Creating a conversational voice with customers
• Social Media Marketing
• PPC Management
• Online Community/User generated content
• Email Marketing
• Viral Marketing (we list this here but we do so cautiously)
• Video Marketing
• Widget Development
• Microsites / Landing pages