The Website, Audience & Social Media

Reaching Out To Your Target Market

Too many businesses secretly dislike their own websites.  They were designed in strategic vacuums: without a plan, without a long range vision, and without a practical plan for transforming new technologies into a growing customer base.  And as a result, these websites end up collecting dust - aging Internet signposts, sitting unseen and unappreciated while competing businesses reap the rewards.

Your business website can no longer be treated as a billboard.  Instead, it must serve as an interactive part of the consumer's online experience, designed to fit with everything else that you're doing, including social media. With over ten years experience in creating successful business websites, we understand the importance of emerging technologies and basic elements that too many web development efforts miss:

Simplify Your Message.  Simplify Your Design.  Is your message too complicated - or obtuse - for your audience to quickly grasp and appreciate?  Then it's time to streamline, simplify and sharpen.  

Design Your Website Around Clear Calls To Action.  Are you doing enough to clearly guide your visitors to positive, practical engagements with your company?  Do you know which calls to action are most appropriate for your business - and most likely to get tangible results?

Be Exposure-Smart.  Would your website benefit from search engine optimization, inbound marketing, online advertising or a more comprehensive social media strategy?  Are you doing enough to drive traffic to your website - as well as managing your online image?

Integrate with Social Media.  Is your website designed to play an equal and important role in your overall marketing and sales strategy - or are you leaving a vital marketing tool stranded and underused?  Are you effectively tying your website in with your other online efforts (i.e., Facebook, Twitter, LinkedIn..etc)?
 
Deploy Analytics.  Study your user activity patterns using the best web traffic analytic platforms available.  With a comprehensive analytics strategy, your online marketing efforts will be guided by what the data proves your users want - rather than just what you think they might want.

At Jivaldi, we build business websites to perform.  Developed using clear strategies and cost effective methodologies, our consultants deliver technical excellence with the bottom line business focus that you can depend on.

Can Jivaldi help your business develop the online presence that your customers will love?  Contact our offices today and let us show you how.  Our online marketing specialties include:

• Website Architecture & Prototyping
• Corporate Websites
• Online Stores
• Landing Page & Campaign Micro-sites
• Flash & Video Design
• Content Management System (CMS) Development
• Facebook Connect
• Analytics, Testing & Website Performance Optimization