Video Marketing

You've built a nice website, your site is optimized and you’ve dabbled in some social media and now starting to see results from your online marketing efforts. What's next?  

Dare you ask an agency this question?

Oftentimes, when a client reaches out to us they’ve run into some stumbling blocks with regard to their marketing efforts.  In many cases they’ve created a website that isn’t driving the traffic they need or their message just doesn’t pack a punch. As a result, they are looking for different ways to marketing their services or product.

As you may already know, Youtube has become a immensly popular destination on the web. Earlier this year, Comscore reported that Youtube surpassed 100 million users watching over 6.3 billion videos...in one month.  Overall, nearly 15 billion videos were viewed in one month. And these videos are also showing up more often in Google search results. 

What this means is that videos have become a viable source for driving traffic via search engines.

There are many reasons to get video on your website or on YouTube.  And it’s easy too. First off, it doesn’t take a developer to make it happen as the uploading of videos has become an automated process.  Not too long ago, you could spend hours trying to get a simple video online.  Now services like YouTube and Vimeo; cameras like The Flip (which we love by the way) and yes, the iPhone, make it extremely easy to get video online.  And to take this one step further, YouTube allows you to feature this video in a much higher quality now.

So now that you have these tools at your disposal…it should be easy to market your product, service or message…right?  Well, not quite.  You see the basic laws of marketing still apply.  That is, if what you are doing is dumb, 1995-ish, putting a spokesperson that walks onto your website and starts by saying, ‘Hi, welcome to www.yoursite.com...’ – this is not going to increase your revenue.  You will end up fixating your marketing efforts and lose site of the big picture.  It’s not that quirky video can’t be effective; it’s that you need someone on the outside looking in.  This is where the agency comes in.

You've probably been sent videos from friends, ranging from lions attacking a water buffalo, teen-agers doing stupid things and, ummm... other videos which you'd probably never admit to viewing.  So what does this video stuff have to do with your company?  Well, that's that intangible thing where we bring our ideas into the mix and make stuff happen.

The marketing of a video starts with making, well…a good video.  Then we make sure that people are seeing it.  Uploading and posting a link to YouTube isn’t enough.  But let’s stop here as this page is starting to get long.  The point is, Jivaldi knows how to marketing your products and services from the ground up.  Video is one way to do this.

Wanna dance?