Search Engine Optimization

We considered not having a page on our site for SEO.  Here’s why. The market is completely flooded with SEO ‘experts’.  The reason for this is because the fundamentals of SEO are very easy to grasp.  And if you spend enough time doing research, even a novice can gain rankings for their site. Yet, there is a reason that Jivaldi ranks at the top of Google for terms such as; marketing agency, marketing agencies, online marketing agencies & marketing companies.  See for yourself.

Additionally, even though a good SEO consultant can drive additional traffic, if you don't have an effective website in place it won't really matter because your visitor won't stay very long.  Believe us when we say this.  There are many steps needed to generate success online, SEO is one of them.  You'll hear a recurring theme throughout this site, and that is; it is the sum of all online marketing tactics that will generate results within a sound Internet marketing strategy.  SEO remains an important ingredient in this

Remember this, ongoing search engine optimization must generate quantifiable results.  If it doesn’t, then a limited amount of resources should be put into it.  In many cases, a straight-forward and fundamental SEO build will be more than enough to get you on the right path (See below)

On the other hand, if your business already has an SEO budget in place, understands the basic fundamentals of search marketing, has already found success with SEO and would like to improve upon what you've already done, there is always more that could be done.

Though SEO is only one aspect of a good online marketing plan, it can be a very effective method of driving qualified traffic to your site, services and products.  They key is then getting these people to convert to customers – or buyers.

Good SEO starts by defining a company’s target audience and then going after terms that make the most sense.  In the world of SEO it is great to rank for competitive terms (blue widgets) as it drives a lot of traffic, but more specific terms (blue widgets in san francisco) tend to perform better – especially when they are localized.

We could talk for hours about SEO, the ins & outs of it, things we’ve learned..etc. Instead we’ve broken up a couple of programs that we offer that we’ve defined as being the most effective in driving qualified traffic.  Please review these and if any of these interest you, feel free to contact us via the information at the bottom of the page.

Option 1:  Fundamental SEO Build

Here we do all the things that good SEO consultants should do.  We take close look at your demographic and perform keyword research for the campaign.  We then review your site’s structure, optimize the key pages in the, implement a Site Map, Google analytics, and use other techniques which will reveal considerable improvement after we are done.  In many cases, this option is all a company really needs for their SEO efforts.  Rank well & drive additional targeted traffic.

Option 2:  SEO Build + Ongoing SEO Services

Here, we perform the initial build but also dedicate time each month to further optimizing your site.  If you are looking for SEO to be an ongoing focus & revenue generating source for your company, then ongoing resources need to be allocated towards this goal.

We have a SEO team at Jivaldi and we’d be happy to provide you a quote for your project.  Call us at 800.277.5734 or tell us more about your project via our contact form.

Option 3:  SEO Build + Ongoing Website Optimization + Link Building

Here, we go a little deeper.  Outside of fundamental SEO, one of the most significant factors in ranking for your key phrases boils down to the sites popularity, in other words – inbound links.  Careful.  It’s easy to just go out and start purchasing inbound links.  If you are lucky, you can still be successful in your efforts but be advised that Google has de-valued inbound links from sites that offer paid links.  There are many ways to garner good inbound links and some of these require, well, good old-fashioned elbow grease.  In our 10 + years in business we have a lot of tricks up our sleeve and we have been very successful.

Option 4:  SEO Build + Ongoing Website Optimization + Link Building + Social Media Integration + Articles & Press Releases ++

Confused yet?  This option requires a more intensive effort.  Here we tackle a comprehensive Search Engine Marketing strategy and make sure that you will see very significant changes in your rankings, the amount of targeted traffic you receive, and the most important point…leads & sales.  Jivaldi doesn’t rank for terms like: ‘marketing agency’, ‘marketing agencies’, ‘online marketing agencies’, and ‘internet marketing agencies’ because we are sitting around doing nothing.  This option would have us looking at the big picture and showing you all kinds of ways to drive qualified traffic.  Did we mention video marketing?  Anyway, you get the picture - this option costs more but will deliver better results too.

Why don’t you list your SEO pricing?

As you may have guessed, the options shown above increase in price from options 1-4.  Our pricing really boils down to the resources we are putting into your campaign and every campaign is different.  Some websites may only need some real basic intervention (funny word).  Others require more.  In any case your online marketing plan should be something that evolves over time.  Plain and simple. 

We work in a fluid and very fast-moving industry and though we live by our quotes, blanket numbers seem to cause more confusion than they create.

Anyway, we're pretty good at this stuff.  Let's chat!