Search Engine Marketing

We’ll start by saying that Search Engine Marketing (SEM) is a bigger picture marketing strategy than Search Engine Optimization (SEO). This is why we create a page for each service.  Understanding the difference of these two services will help guide you to make a more informed decision regarding a service provider. Before we get into the details though, let’s take a step back and talk about why it’s important for many business to perform well in search.

It's a fact, that if a business ranks well for key terms or phrases, they can drive more traffic to their website.  More visits to the website will lead to more revenue...right?  Well, not really. What you need is the right kind of traffic.  Anyone armed with a little search engine optimization knowledge (SEO) can drive more traffic to your site.  But if you've already been down this road before, you'll know that more traffic does not necessarily translate into more revenue. 

'SEO service providers are everywhere you look and many of them do know the basics - but until you find a company like Jivaldi that will set forth a game plan based on Search Engine Marketing - and effectively tie this into an overall online marketing effort - your results will be minimal.'

So the first thing to understand is that there are many techniques involved in SEM.  Though some of these may fall under 'Inbound Marketing' they are still viable ways to increase visibility on search engines.

• Link building
• Online PR
• Blogging
• Website optimization or SEO
• Video Marketing
• Social Media Marketing

You may notice that the items above overlap with general online marketing practices.  They do.  Search, at least for the time being is still a completely viable way to find what you're looking for online.  And as long as this is the case, there will be companies like Jivaldi that will be selling our know-how in order to get search engines to filter an unbelievable amount of information so that it appears in front of your consumers at the right time and place.

Now, here's where the whole idea of search engine marketing gets a little tricky.  More traffic is great, but unless you are driving 'targeted traffic' - or people who are looking to buy your product or service - then it probably won't deliver the results you need.  After all, in this day and age businesses want to make sure that they are bringing in more money than they are spendng.  Makes sense right?

The key is to come up with a logical game plan and this is where an agency like Jivaldi will come into play.  Yes, we need to get paid for our services but it is important to construct a plan that will first alter the way you look at your website and online marketing as a whole!  Many businesses have already been burned by 'web' agencies, 'SEO' companies and the like, but if you want to extend your online reach you'll have to reach out to a company that knows what they're doing.  More importantly however, you'll need to let us drive the process.

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It is worth noting, while we tote our SEM services on this page, many businesses tend to become fixated on specific practices - whether it be paid advertising (PPC), SEO, email marketing or trying to create the next viral Youtube video. Simply over-focusing on the look and feel company  website itself (ie. the Flash movie that is on your home page) without a plan to sell your services online and drive targeted traffic is the equivalent of trying to paddle a boat with a golf club.   So right off the bat, we first need to communicate the point that you must blend different tactics together - to create a unified online strategy.  We know that this sounds like a bunch of marketing jargon BS - but it is the truth.  Believe us when we say this!  We've spent 10+ years watching business doing things all wrong.

We're here to separate you from your competitors.

So before you run out and create your Facebook page, YouTube site and Twitter account and start tweeting links to your site, know this; the Internet can be a great time and resource waster for your company if you don't go about it smartly.  Allow us to do what we do best - something we've spent the last 10 years doing.  Our goal is simple: we get people to your website and then getting them to do what we want them to.  This is what we are damn good at.