Case Study: FC Barcelona

  • One of the world’s most successful professional sports organizations, worth $2.6 billion
  • Founded in 1899, leading to an increasing popularity in football
  • www.fcbarcelona.com
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Client Goals

Initiate a digital branding strategy to:

  • Increase fan conversion and mobile application downloads
  • Increase fan engagement worldwide, including growth in the U.S.
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Jivaldi Approach

  • Execute initial proof of concept project with larger digital strategy in mind
  • Prove our ability —and value— through quality work and timely service
  • Demonstrate digital marketing expertise and capabilities on global scale
  • Establish trusted, ongoing partnership to help lead client’s digital strategy
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SERVICES

  • Consulting and strategy
  • Mobile branding
  • Creative design
  • Global (U.S.) growth strategy
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RESULTS

  • Successfully partnered with multi-billion dollar global consumer brand
  • Grew initial project into strategic consulting relationship
  • Spearheaded a first of its kind holistic digital branding strategy
  • Established digital brand standards to facilitate partnership with other leading brands
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“Jivaldi is helping us build on our tradition as one of the world’s top futbol clubs. We want to extend our brand reputation, which is very popular in Spain and other parts of Europe and across the globe. Jivaldi’s proven expertise in digital marketing, along with its ability to execute, is a key component of our strategy.”

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A Winning Organization

  • Futbol Club (FC) Barcelona is one of the world’s most successful professional sports organizations and one of the only European football clubs to have played consecutive seasons since 1955. Having won more than 80 official titles while producing some of the sport’s greatest players, FC Barcelona is the third most valuable football club in the world, worth $2.6 billion. Furthermore, FC Barcelona boasts the largest fan base among all teams on the major social networks, including over 60 million fans on Facebook, 11+ million on Twitter, and over 10 million on Google+.
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Leveraging Digital Marketing Globally

  • FC Barcelona’s online presence has grown organically, primarily due to the team’s popularity throughout Europe, but also with the sport’s increased visibility in other countries, including the U.S. To leverage its momentum as a growing global brand—and ultimately engage more fans throughout the world—FC Barcelona is taking advantage of digital marketing opportunities. The club, which is very selective in its choice of vendors, turned to Jivaldi for some additional digital marketing expertise.
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Paving Way with Mobile Applications

  • FC Barcelona initially engaged Jivaldi for a mobile-focused project: the creative branding for its iPhone and iPad mobile applications. The club was drawn to Jivaldi’s proven expertise and, as a “smaller” agency, its nimble and accountable structure. Upon successfully completion of this initial project, FC Barcelona requested Jivaldi help develop comprehensive digital branding standards—covering everything from email signatures and logo usage to web UX standards and cultural intricacies to channel marketing guidelines for online sales partners, such as Nike and other industry-leading brands.
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Kicking Strategy into Gear

  • Working with a global brand, particularly across time zones, requires diligent project management and timely response. As part of its consulting strategy and results-driven delivery, Jivaldi has seamlessly bridged communications between its office in California (U.S.) and the club in Barcelona (Europe). Its ability to work virtually yet remain part of the client’s daily operations makes Jivaldi a valuable extension of FC Barcelona’s marketing team—and an important asset for increasing fan engagement through innovative digital marketing strategies.
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About Jivaldi

Jivaldi is a results-driven digital marketing agency that relies on measurable performance data to create solutions targeted at our clients' unique goals. We deliver completely integrated marketing services—from consulting and strategy to creative design and branding to mobile and web development to performance analytics—to help clients navigate the digital landscape, optimize their investment, and improve overall business results.

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